The Problem
Dr. Washton is one of the most respected addiction therapists in the country, but had virtually no online presence. Potential patients couldn't find him, and his decades of expertise were invisible to the people who needed it most.
The Approach
We built a complete digital ecosystem — YouTube channel strategy with long-form educational content, two purpose-built websites (recoveryoptions.us and thewashtongroup.com), full technical SEO, and a content pipeline that turns one video into multiple pieces of searchable content.
The Results
The YouTube channel exploded to 4.9 million views. Organic search now drives 46% of all website traffic. Monthly sessions hit 1,794 — all from people actively searching for addiction help. Dr. Washton went from invisible online to the top of Google for key terms in his field.