Insights &
Strategy
Practical insights on video production, SEO, and web development — from someone who does the work.
All Articles
How I Got 49 Million Views for an Addiction Therapist
The full story of how we built Dr. Arnold Washton's YouTube channel from zero to 4.9 million views — and what it did for his practice.
Case StudyHow We Sold Out VeloChair with 33 Million Views
The viral social content strategy that generated 33 million views and completely sold out VeloChair's inventory.
SEOThe SEO Checklist Every Small Business Should Follow
A practical, no-fluff SEO checklist for small businesses. Technical foundations, on-page essentials, and content strategy that actually works.
Content StrategyVideo to SEO: How One Piece of Content Becomes Ten
Stop creating content from scratch every time. Here's how I turn a single video into 10+ pieces of searchable, shareable content.
Video ProductionWhat Makes a Video Go Viral
Viral isn't random. After producing content that's generated 39M+ views, here are the patterns I've seen consistently.
Web DevelopmentWhy I Build Websites with Astro
I've tried WordPress, React frameworks, and page builders. Here's why Astro is my go-to for building fast, SEO-friendly websites.
SEOWhy Your Business Needs SEO, Not Just Social Media
Social media is rented land. SEO builds an asset you own. Here's why every business needs an organic search strategy.