33M+ Total Views
100% Product Sold Out
Viral Campaign Status
The Challenge
The Problem
VeloChair had an innovative mobility product but needed to break through the noise in a crowded consumer market. Traditional advertising wasn't generating the reach they needed.
The Solution
The Approach
We designed a viral social content strategy focused on short-form video — authentic, engaging clips that showcased the product in real-world scenarios. The content was optimized for TikTok and Instagram algorithms, with each piece designed to be shareable.
The Outcome
The Results
The campaign generated 33 million views across platforms, completely selling out VeloChair's inventory. The viral momentum created organic demand that far exceeded paid advertising projections.