1.1M+ YouTube Views
100+ Videos Produced
HSS Hospital for Special Surgery
The Challenge
The Problem
As a spine surgeon at one of the top hospitals in the world, Dr. Lovecchio needed a way to reach patients before their first appointment — educating them on procedures and building trust through content.
The Solution
The Approach
We developed a patient education video series covering common spine conditions, surgical procedures, and recovery expectations. Each video was optimized for YouTube search and designed to answer the exact questions patients were already asking.
The Outcome
The Results
The channel surpassed 1.1 million views, establishing Dr. Lovecchio as a trusted voice in spine surgery education. Patient testimonial videos became some of the highest-performing content, driving real appointment bookings.